BRANDING & BUILDING A MODULAR LOGO SYSTEM
East Vancouver Community Centre
information about it
LET’S START WITH RESEARCH
What makes East Vancouver “East Vancouver”?
AFTER WW1 (1918)
A mix of British, Italian, & Eastern European
1950s
Italian & Portuguese communities flourish:
shops open
1970s
A wave of Latin American & Indigenous residents moves in. Counterculture movement.
1976
The students of Britannia Highschool banded together with the community to form EVCC (Britannia Community Centre)
1980s
Italian, Vietnamese, Chinese,and Indigenous residents coexist
2020s
Start of gentrification with rise in cost of living
“The modular system’s idea is built on the idea that East Vancouver isn’t one story — it’s many.”
Every shape, colour, and fragment in the mark represents a different voice within the community. When these pieces come together, they form mythological creatures, symbols that reflect East Van and the individual. As well, fits the many programs that EVCC has.